“Peer influence—a.k.a. “the neighborhood effect”—is shown to have a bigger impact on the uptake of clean energy tech than things like glitzy advertising, expert knowledge, or even social media reviews.” See this article on Generation 180
“Peer influence—a.k.a. “the neighborhood effect”—is shown to have a bigger impact on the uptake of clean energy tech than things like glitzy advertising, expert knowledge, or even social media reviews.” See this article on Generation 180