“Peer influence—a.k.a. “the neighborhood effect”—is shown to have a bigger impact on the uptake of clean energy tech than things like glitzy advertising, expert knowledge, or even social media reviews.” See this article on Generation 180
California Gov. Gavin Newsom Signs Sweeping Climate Measures into Law
The legislative package is part of the California Climate Commitment, a $54 billion investment that seeks to drastically cut pollution, bolster community health and resilience, and catalyze the transition to reliable, clean, renewable energy in the Golden State.