“Peer influence—a.k.a. “the neighborhood effect”—is shown to have a bigger impact on the uptake of clean energy tech than things like glitzy advertising, expert knowledge, or even social media reviews.” See this article on Generation 180
The Butterfly Effect: Retrofitting Low-Income Housing
Archinect: The Oakland EcoBlock project was highlighted as an example of community-led, residential retrofitting in an Archinect feature piece published on May 27, 2021. Read the full story here.